There have been several reports indicating that Apple is quietly working on its own Cloud infrastructure. The initiative is code named ‘McQueen’ and Apple is seeing it as a way to wean itself from the Amazon Web services and Microsoft Azure. Apple has been reportedly concerned over the Amazon web services which reportedly faces slow loading of images and videos to the smartphones and tablets.

Views from other tech giants like Microsoft told Apple that it can’t scale fast enough to support iCloud’s growing ecosystem. Apple has been investing in real estate globally for McQueen and committed to growing its data center footprint domestically and there have been rumors that Apple might even use Googles cloud Platform. This might be a long venture but Apple’s study sees McQueen in the profit margin in three years’ time.


While we can all expect super-fast data transfers on the iCloud the icing on the cake would be the added security measures for the end user. If Apple chooses to hand over the access keys only to the end user without it claiming any responsibility then there would be no way for the company to turn over any sort of data to the Government agencies upon request.

It’s a method already in use, most notably by Spider Oak. Its ‘Zero knowledge’ cloud solution puts you in total control of your data and the company will have no clue of what’s in there.

Even though, this might be a feature most people are not concerned with; from the recent events, Apple has become increasingly interested in making great products and services which keeps the Government apart from any interference and McQueen could be seen as a ploy to serve Apple as much as its users.